Carolyn Kerchof

Senior Media Collective

How can a publication fulfil a cohort of elderly people’s needs and preferences for subject matter and graphic design?


▾ Video…

A collaboration with Zurich nursing homes, the Senior Media Collective is an editorial design and storytelling project with nursing home residents. The participating residents play the central role: they tell stories about their lives and their personal experiences in order to publish them in the form of a newspaper called Zeitgeist. The members of the collective are involved in every stage of the drafting process so that the product meets their visual needs and aesthetic preferences. This project serves as a prototype for editorial designers who want to work collaboratively with elderly people.

Prof. Dr. Sarah Owens, Jonas Vögeli