Made In 2040 – Thinking Fashion Forward
Based on current changes and trends, what future scenarios can be created for the fashion industry of the year 2040?
Fashion is out of fashion. The acceleration of the process of designing collections has led to a stagnation in creativity in the Western fashion industry, which has failed to keep up with the latest developments: customised products, principles of sustainability, and digital networking are forcing the system to re-invent itself. MADE IN 2040 investigates both trends and innovations, and translates them for the future. Using explorative scenarios, the project describes visions for tomorrow: will the fashion industry be fast, functional, healthy, customised, digital, slow? The foresight report MADE IN 2040 prepares professionals for long-term developments, and stimulates the discussion about the future of fashion – are you ready-(to-wear) for the future?
Bitten Stetter, Dr. Francis Müller