WEMIND — Trend Research New Designed

How can trend research for companies be simplified in order to support them in the development of innovations?

For companies, it can be challenging to identify, and evaluate trends and to put them into the right context. The absence of critical dialogue makes it difficult to independently determine the essence of trends for innovative projects. This is a problem inadequately solved by trend consultancies.

Using bibliographical research, conducting interviews with experts, and analysing competition, I examine current developments in trend research to identify specific demands for an innovative design to solve this problem. The result of my project is WEMIND: an app which puts trend observers easily and directly in touch with companies on the basis of a given business case, thus allowing for a unique exchange of expertise in trends, in the context of interviews or workshops.

Prof. Bitten Stetter, Dr. Francis Müller