Julia Klement

The Concept of Horror

How is the complex genre of horror constructed, and how can this be visualized and communicated to help other creative people design their own horror-related ideas and concepts?

Communication

Horror occupies a prominent role in various art forms and the entertainment industry. But this complex genre provides more than just amusement and escapism. In some cases it can offer stress relief, or even, as scientifically proven, can contribute to unconscious problem-solving.

Unfortunately, the positive and entertaining aspects often get overlooked, while the term ‘horror’ is devalued to cheap amusement, centred on blood and gore. This negativity limits the access to horror for creative people, whether for their art or for commercial purposes. Can a designer help create a tool that offers a playful approach to horror and can be used by creative people like amusement park designers, moviemakers or storytellers to design their own horror-based concepts?

Mentoring:
Roland Früh, Cybu Richli, Prof. Dr. Sarah Owens, Dr. Mela Kocher

Contact:
http://www.jklement.net