Rebekka Gerber

Atelier Bally – Experience Archives

How can an experience-oriented framework reanimate objects from corporate archives, and how can their digitalization rekindle their potential?

Event

The archives of companies and corporations are generally thought to be inaccessible and dusty. Their value is notoriously underestimated. I explore their potential using the example of the archives of the long-established Bally shoe factories. An appropriate presentation of archived artefacts serves the purpose of transferring past knowledge into the future, thus making history tangible and cultivating the visual grammar of a brand. «Atelier Bally» allows the disruption of old structures in archives and facilitates serendipitous discoveries. The web app offers a new form of conveying insights and provides the employees with a handy research tool for inspiration and creation. The «Atelier» framework demonstrates new opportunities to access and use archives, and is suitable for a broad range of institutions.

Mentoring:
Dr. Francis Müller, Prof. Bitten Stetter

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